We believe that a board is not just “a board”. We believe it is so much more…an instrument; a tune; a phrase that finds its balance; it’s peace from the one-ness it harnesses with the rhythms of the ocean.
There is something special and otherworldly about a specifically tuned, finely crafted instrument that cannot be mass-produced.
So what is it that truly brings forth that “at-one-ment” we all desire?
A thoughtful creator’s hand that cares about ultimate personal enrichment. The kind of personal enrichment who’s rays splay out beyond the self; warming and blessing those in their path.
Have you ever seen an athlete who did not commit to a regimen, strive and train for weeks, months, years - yet still achieve the place of highest honor and receive the great reward?
Have you ever experienced wholesome, life-giving gourmet from McDonalds?
Have you ever seen a Stadivarius violin being sold for $10.00 at the Tijuana border crossing? No, that’s because every part of the violin had a purpose and intent in mind for its final recipient. From its resonance, to its weight, to the strength of its neck and back…its strings…to its color and aesthetic appeal as a cherished signal of glorious sound and marvelous beauty. So, I ask you this, will we see this kind of thing on every street corner?
My goal is not to “make as many boards as I possibly can”, or to “dominate the market”, or have “a strategic business model”. For me, it is much more than a job, it is a calling, and with a calling the main goal is blessing and enriching surfers’ lives through personal interaction, custom design, and highest quality craftsmanship. My desire is the creation of something sacred that will be cherished because of how it stokes the stoke of those who experience something beyond the norm.
The journey is the destination… Equipping you for the journey… It’s your board, talk to the shaper.
